How can you launch your business in Japan successfully?

Japan is a thriving country in terms of economy and businesses. It is also one of the most challenging and difficult locations for a Western business to enter. There is a difference with the way of how the Japanese run their business and this is due to the fact that the Japanese culture has been embedded in the decisions that they make. However, many have tried to decipher the meaning behind their culture, which has been linked to the business world of Japan.


Why is it very difficult to get into the business world of Japan? Well it is pretty obvious that the Japanese language is the biggest barrier and there are many other factors. As there are many forces affecting a business entering the Japanese market, there are a Japan market entry strategy plans that will ensure that the obstacles can be overcome.



Before you begin any project you need to ensure that you do some research. It is very important to ensure that you conduct market research about the Japanese market, which will help you understand who your competition is, the customers and even come up with strategies as well. You might feel like that research is not very important and you will find out that you are very wrong when the project will be expensive when no proper research has been done.


The digital presence

Japan is a country that has advanced in terms of technology. Due to this it is very important that you create a digital presence by using strategy in terms of digital and web presence, which will ensure that your strategy will be legitimate. Remember there are three things that are critical, which are using a copywriter who is a native, mention the name of the owner or the CEO of the firm and create a Frequently Asked Questions page so that these questions can be answered.


A local consultant or partner

If you really want your business to set off, then you need to get hold of an expertise that will be able to interpret qualitative data. If you do not get a consultant, then the cost of it might be even more expensive at the end of the day. Having a consultant who has made relationships with people in Japan will be able to make significance for the business. You will be able to see a list of many consultants who will be able to help you out in this matter.


You need to remember that your business needs to be looking at the long-term horizon, which means that you need to be prepared for many things in the future. Make sure that you stay a while in Japan too and not move out which might affect your business.






Share this Post


Leave a Reply

Your email address will not be published. Required fields are marked *